Creating value through Strategy, Creative, Media & Production
Sales are for the short term
It seems like a general statement you would find a marketing guru to make. You must have come across this statement a dozen times while flipping through advertising/marketing literature. But, the bottom line is (no pun intended), there is truth to this statement.
Imagine a tree that bore fruit once and only once, would it be a pick for your backyard? No.
You would want a tree that serves generations to come and one that became a part of your family heirloom. The fruits with their right balance of tartness and sweetness continue to live in the taste buds of everyone you love and cherish. That’s the dream, right?
Think of a business strategy as this big, lush mango tree whose fruits will be relished for decades to come. So, it is fair to say, that through strategy, businesses can create a holistic approach to marketing and communications driving real results.
Strategic thinking combined with creativity, media expertise, and production know-how will create the perfect recipe for success. That is where we come in as a 360-degree Advertising Agency.
Guess what?! The recipe for success that we just shared has helped us create beautiful orchards for brands both local and national.
So, what do these components entail? Let’s find out!
Strategy
It begins with establishing a clear direction and plan to achieve business objectives. Conducting preliminary market research, followed by competitor analysis, solidifies the foundation for the direction we wish to pursue, with audience identification and goal setting occurring simultaneously. Our Marcom strategy team gets down to the nitty-gritty of cementing this foundation on which the groundwork is done to serve the business objectives whether it is executing a brand launch, creating brand awareness, or positioning/repositioning the brand.
Creative
What follows defining a clear strategy for the business is zeroing down on a communication narrative that becomes the brand’s personality and voice. This voice lends strength to the brand’s message. If it is a positive, uplifting message, we support the message with an eye-catching logo design, a bright colour palette, a vibrant layout, and a quirky yet assuring copy. If it is a message that is targeted to a more mature segment of the audience, muted colours are used, and the copy is kept to the point offering a straight and honest point of view. We draft a wide range of messages, treating each assignment with the single point focus of conveying the brand’s message as clearly and succinctly as possible.Media
What comes next is a deep dive into choosing the right channels to reach our audience. With passionate brainstorming sessions on how to reach our audience, when to reach them and how often becomes our focus laying down the structure of choosing and executing a well-researched digital marketing strategy. Common options we explore include social media marketing, email marketing, Search Engine Optimization (SEO), and Paid Advertising (PPC) which includes using the tried and tested Google Ads Services. All this starts with first identifying where our audience is. Not all Social Media channels are frequented by all segments of the audience. There is a very clear distinction between what the younger audiences prefer to what the mature audiences seek. Our digital marketing team, being a diverse mix of members from all age groups gives us a fair understanding of this prospect. It is a deliberate aspect that is taken into consideration while hiring. Now that we have all the essential components of a well-rounded business plan in place, it is important to note that we are dealing with visual mediums for communication, and therefore, looks matter.Production
So, production is undoubtedly a key aspect of what we offer to brands. While brands have a vision that guides us build a plan, it takes a certain level of creative acumen to give life to this vision.
Bringing creative ideas to life through high-quality content creation and execution using audio/video expertise, photography, and design incline coupled with a vast and trusted network of print vendors gives us the edge over other advertising agencies.
As you can see, there is a method to this madness, one that has helped us solidify our presence as one of the most organically recommended advertising agencies in Hyderabad running strong for 17+ years.
At this point, we would like to invite you to check our portfolio page to glance over our body of work expanding from businesses big and small covering a wide range of verticals.
And, if you like what you see, we can take the conversation further over a hot cup of chai!
So, drop by and let us know how we can help add value to your brand.
