To understand the meaning behind the phrase, ‘small is mighty’, let us take the example of an ant. The most industrious, hardworking, smart tiny beings with an inherent sense of teamwork. The fact that ants also display patience in working relentlessly towards community well-being, is a reality that we can draw parallels from as professionals in an advertising agency.
Traditional norms, definitions, judgments, and opinions have never fazed us. They have pushed us further to be the best in what we do.
You would argue, “But, there is strength in numbers!”.
There is strength in numbers, but the source of this strength matters when it comes to determining the quality of the outcome. Agree?
Consider a team of 100 under an experienced group leader vs. a team of 10 with each being a leader demonstrating their respective skillsets. Who do you think will achieve the desired target? We will let you decide!
Calling small establishments mighty is a stock phrase. Some agencies own their size and flaunt their abilities. We are about to do the same, but transparency is a core ethic for us as an advertising agency and, we will not claim the ‘mighty’ title until we justify it.
Our team’s strength comes from the balance we maintain between a well-knit team and ‘outside-the-box’ thinking. Not falling prey to a cookie-cutter approach and staying true to finding a unique solution to our client’s unique problem gives us an edge as creative ‘problem-solvers’.
What you expect from your future branding or advertising agency boils down to what is it that you need to take your idea/project forward. And, to help you make this judgment call, we will elaborate on the bearings of this well-oiled machine that despite the size produces the maximum horsepower. Here we go!
- Attention to detail: We are a team that possesses the skill of keen observation. No matter whether it is the smallest detail you have provided during the requirement brief or the marketing trend going on, we pay attention to every detail to provide the blend of the best.
- Quick turnaround time: The perfect accompaniment to ‘attention to detail’ is ‘quick turnaround time’. While planning and executing integrated campaigns, the power combination of detail-oriented and a steady handle on timelines comes into play.
- Flexibility: For any project, our team works together and every member of the team is well aware of the whereabouts of the project. Hence, it is quicker for us to be flexible in embracing new challenges instead of going through a hierarchy of authority.
- Fluidity: We are well known for our stable delivery of work, but we can be fluid wherever required. The process of creating an impact for your brand requires a lot of creativity and creativity is directly related to being fluid in thoughts and processes.
- Collaborative work: This is a less talked about and less known advantage. Every team member tends to wear multiple hats when called for. Unlike bigger establishments, we do not have a strict proforma. While being an advertising agency locked in on the campaign deliverables, we can seamlessly transition to take on the requirements of a typical marketing agency or a digital marketing company.
- Accountability: In a small team, every member has a sense of responsibility and ownership over the work they do. Although challenges are inevitable in any field of work, the attitude towards the challenge matters and this is where we rise to the top, accepting challenges as opportunities for learning and growth.
- Effective communication: By this, we mean amongst us and with our clients too. Communication among the team members is streamlined. We have direct communications with each other. When it comes to our clients, we are both good communicators and listeners.
- Full-service agency: At our agency, we provide a comprehensive mix of services covering all our client’s needs for their branding journey. Along with our in-house services, we have a strong connection with a vast network of vendors and associates including freelancers.
- Commitment: Last but not least, our commitment to the work, to you as a client and as an agency to the creative work we produce has gained the trust of many brands we have worked with. Over the years, this trust has translated into the reputation of receiving work through reference thus far.
In today’s world agility helps make huge business strides. Being open to change, embracing it, and adapting to the ever-evolving marketplace is the only way one can expect to stay relevant. Being a small team helps us adopt this perspective with ease motivating us to keep giving our creative best. Coming back to our example of an ant, size doesn’t truly matter, what does, is the mantra to work hard and stay consistent.
